maanantaina, kesäkuuta 27, 2005
Cuvia Network Video's 'videologists' are a great marketing idea and point of differentiation, but what about supporting them with in-store screens that link to the website?
This not only gets more 'bang for your buck' on the website but drives business through special offers, recommended viewing and new release lists.
Cuvia needs to create a business model that addresses marketing, finances, operations, innovation and staff issues for all information producers and retailers.
For example, Cuvia could strike a deal with a major business software company to provide a range of online applications that help store owners manage their stock, operations and finances.
This could potentially give Cuvia Network Video stores a real advantage.